A Small Part of Roots.
Long before us, roots knew this land.
The Vuonelo jewelry are born from the silence of the North,
where every shape has a meaning.
The protective bark of a tree, the memory of a stone, the light that lingers.
Our jewelry carries silent stories – about where you come from, and what you are growing towards.
Where the heart finds rest, roots grow deeper.
A small part of you.
A small part of the roots.
Vuonelo brings the Goddess of the Living Roots to the Miss Universe stage.
Finland’s representative brings to the Miss Universe stage a goddess of nature’s protection and peace—carrying a message about the importance of roots, both for humanity and for the entire planet.
The white gown, reflecting forest mist and snowy landscapes, symbolizes the purity of the North and its eternal bond with nature. Golden details in the root-like patterns along the hem speak of the vitality of life, while the crown-like antlers embody the wisdom of ancient forests and nature’s enduring yet delicate strength. The golden arm cuffs highlight the guardian’s firmness and courage. Roots are not only about the past—they also represent future actions, choices, and the connections that bind us to one another and to the earth we are called to protect. The Goddess of the Living Roots is both mythical and modern—the quiet guardian of northern forests and a contemporary defender of nature, reminding us that true beauty and power grow from deep roots. Design: Vuonelo Finland – Joona Kallio, Eija Kokko, and Tommi Soidinmäki, in collaboration with Ateljée Iina / Iina Naumanen Handmade: Crown and accessories by Vuonelo Finland / Eija Kokko. Gown by Ateljé Iina / Iina Naumanen. Photography: Erno Nikolov Makeup & Hair: Isabella Kantola
Vuonelo collection
Our jewelry is handmade in Finland – slowly, thoughtfully and from the ground up.
Every detail carries with it northern silence and purpose.
These are not just a piece of jewelry. These are a small part of you.
Mänty
Mänty collection
The Mänty (pine tree in Finnish) is the root of Finnish culture and identity. It is part of the folklore that connects us to nature and the past. Its roots deep in the barren land reflect durability, perseverance and adaptability. The Mänty is not just a tree, it is a living symbol of culture, stories and traditions, and lives in the hearts of the Nordic people.
In Finnish folklore, the pine tree is often associated with the cycle of life and death. It grows in hard, barren land and withstands the cold of the north, but at the same time it reflects the continuity of life: even though the environment changes, the pine tree remains. Its roots deep in the ground make it strong and stable, and it lives a long life, just like the traditions and values of the Finns.
By wearing Mänty jewelry, you are rooting yourself deep into your roots. As the wearer of Mänty jewelry, you carry within you a strength that cannot be shaken. The pine trees of Saraakallio in Laukaa stand as a stable and empowering reminder that we all have our place in this world – roots that hold us up and strength that drives us forward.
Sarâa
Sarâa collection
Saraakallio is one of Finland’s most significant prehistoric rock art sites, with roots reaching back thousands of years to the region’s earliest settlements and cultural history. The cliff paintings found in the area — created more than 5,000 years before the Common Era — whisper silent stories of people, nature, and a time when the bond with the natural world was woven into everyday life.
Amid this remarkable landscape lives the story of Sarâ — a symbolic figure who embodies the region’s cultural memory and its connection to the past. Sarâ is not a historical person, but a personification of nature and tradition. Her name may stem from the marshland vegetation and the surrounding environment, emphasizing her deep connection to the land.
The Sarâ jewelry piece is a tribute to this rich cultural heritage. It stands as a symbol of courage, vitality, and our connection to nature and those who came before us. It is said that wearing the piece carries with it a sense of communal protection, life force, and serves as a guide for those on their journey.
Pohjolan
kruunu
Pohjolan kruunu collection
Pohjolan Kruunu (The Nordic Crown) is not for rulers, but for those who listen to their inner guidance and proudly walk their own path.
It is said that when the world was born, the north was born last – not because it was forgotten, but because it was wanted to be saved for last, when the most beautiful part of the soul was cast from ice, stone and silence.
In the silence of the north, under the fells and the northern lights, the reindeer roams, its antlers in many directions.
The Pohjolan kruunu jewel is inspired by the fallen antlers of a young reindeer. Horns are symbols of strength, growth, and renewal, as they are renewed annually. They reflect the connection to heaven and earth.
This piece of jewelry is worn as a reminder that true strength is found within – direction is not always visible, but it is found intuitively.
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Some products are Pre-order only. All jewelry ordered by November 15, 2025 will be delivered by mid-January 2026.
Free shipping in Finland for orders over 100 €.
Mänty collection
Sarâa collection
Pohjolan kruunu collection
Tellers of silent stories.
Behind Vuonelo is a trio united by a desire to shape silent stories.
Tommi, Eija and Joona approach jewelry as a story – something that unfolds with emotion. In their work, they draw from Finnish nature, the layered nature of cultures and the deep meaning of form. Vuonelo is their common language – a little part of you, a little part of your roots.
Tommi Soidinmäki
Jewelry Designer
Tommi is a performing artist and designer who has walked a long and multifaceted path at the heart of expression. His story began on stage – through singing, theatre, and music – and gained wide recognition with the crown of Tango King. Over the years, Tommi’s expression has expanded into quieter, yet equally meaningful forms: jewelry, clothing, and tangible aesthetics. His jewelry collections have found their way into the hearts of many Finns, becoming bestsellers and proving that form can move people just as deeply as melody. Tommi has also been involved in founding an international brand in the field of sports and safety apparel. At Vuonelo, he brings an intuitive understanding of what meaning feels like – and how to shape it into something visible.
Eija Kokko
Designer
Eija is a designer and visual artist whose work combines sensitivity, experimentation, and deep narrative thinking. Her diverse background includes jewelry design, art and installations, graphic design, and content creation, with her latest passion being amateur theatre. Nature, humanity, and the layered nature of cultures are constant sources of inspiration in Eija’s work. She is drawn to both small details and the contradictions of the surrounding world – and sometimes even to things not traditionally seen as beautiful. At Vuonelo, she creates forms and meanings deeply infused with emotion.
Jonah Kallio
Designer
Joona is a designer and visual artist who looks at Finland from the outside – and that is why he sees it to its core. Having grown up in Japan, built his career in Finland and currently living in London, Joona understands how unique and sensitive Finnish nature and silence really are. During his almost 30-year career, he has combined the aesthetics and thinking of two cultures – Japan and Finland – into a quiet but powerful visual language. The timelessness and diversity of the North meet the precision and communicative sensitivity of Japan in his work. Joona is driven by the desire to create something new – not just objects, but wholes where form, meaning and emotion merge into one. Vuonelo is a continuation of this path: a new way of shaping silence that is felt.